© Tweeter Linder 2017 – All rights reserved. Photo by iStock. An essential part of turning around a business is to create focus around the right metrics. Metrics representing lead indicators supporting the big goal. Metrics all can understand. Allowing each team to see if they are winning or losing daily. Quarterly priorities for each…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock. The digital transformation put leaders on the spot to develop personal digital skills. Knowing enough to be an efficient leader and an exciting sounding board for a team doing the work. Here is a smorgasbord of 10 ideas you can consider picking from for…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock Data is the fuel in the digital economy. A palette of data assets aggregated from a variety of sources and sensors. Today a typical business interprets less than 1% of their collected data. Digital businesses but emphasis on exploiting these assets as far as…
Tweeter Linder 2017 – All rights reserved. Photo by iStock. Customer decision journeys are the backbone for businesses digital marketing efforts. Tailored journeys to match customer decision steps from initial interest to purchase. And through the life cycle of use. The effectiveness of these journeys is defined by how the journeys are laid out. And…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock Your company culture plays a key role in your digital transformation. Not abandoning what have made you successful in the past. But taking a hard look at which company culture you need, to be successful tomorrow. And to do it with a clear idea…
Tweeter Linder 2016 – All rights reserved. Photo by iStock Writing and delivering a key note speech is an exciting and well known art. This art is developing. A key note speech today both need to reach the audience in the ballroom and a digital audience. Often relayed by the audience in the room and…
© Tweeter Linder 2016 – All rights reserved. Photo by iStock Executives with a low to medium digital literacy often opt out of using Twitter. LinkedIn is the default professional social media platform choice and Facebook the private one. This post is about providing you as an Executive with 5 arguments why you should consider…
