© Tweeter Linder 2016 – All rights reserved. Photo by iStock When running a business in fast paced markets you cannot afford long idle sectors. Sectors where a response to a question are held up by waiting times. A central element of lean sales is to eliminate sectors without value add and long waiting times.…
© Tweeter Linder 2016 – All rights reserved. Photo by iStock Your ability to develop an opportunity into sales has been limited by five main sales obstacles. But as the pace and risk is up in most markets a new factor is coming into play as the main obstacle. Learn how your sales team can…
© Tweeter Linder 2016 – All rights reserved. Photo by iStock Sales organizations need to evolve to meet the growing challenges in a fast moving world. At the center of the transformation is the adoption of lean sales principles and increased focus on learning. This is easy to articulate on a high level, but worth…
© Tweeter Linder 2016 – All rights reserved. Photo by iStock Pictures and videos play a larger and larger role in companies’ branding and marketing efforts. Cost of media procured with classic methods are going up, but not budgets. Companies need a complement between purchased full custom pictures and generic stock photos. Crowd sourcing from…
© Tweeter Linder 2016 – All rights reserved. Photo by iStock Marketing professionals today need to reach out with consistent messages in multiple channels. The demand for advanced story telling is greater than ever and demand is across a broad variety of channels. Steering such a consistency effort for a large company is hard. Here…
© Tweeter Linder 2016 – All rights reserved. Photo by iStock PowerPoints have been the backbone of corporate storytelling for almost 2 decades. Most of us are good at cranking slides on corporate templates. Few of us exploit the potential to allow the stories to be retold as intended by the author. So what are…
© Tweeter Linder 2016 – All rights reserved. Photo by iStock When executing new business development initiatives established organizations can learn from start-ups. Three distinct steps characterize the building of a new business. And each phase requires different skills in the organization. Prototype Creation Inventors and scientists lead the first phase. The idea is considered…
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