© Tweeter Linder 2017 – All rights reserved. Photo by iStock. One of the first Digital Transformation obstacles an organization face is how to break down internal silos. Silos built up over years with information separation as a guiding attribute. To lead your team out from a silo environment you need to present something more…
Tweeter Linder 2017 – All rights reserved. Photo by iStock. When the amount of decision makers was small, we could tailor messages for each stakeholder. And address their specific interests. But as the decision groups grows, the effectiveness of the old model decline. It becomes impractical to tailor messages for a larger group. An if…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock. The sales and marketing professions change as part of digital transformation. A shift changing both roles, and bringing them closer together. From a sales perspective the shift to recognize is a shift in how customers buy. starting with a job to be done in…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock. The value of reaching a healthy balance between professional and private life is well documented. Often referred to as “work-life balance”. But striving for a balance between two perceived opposites might send you down the worng avenue. Challenge yourself and look at what a…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock Most businesses are facing a reality where market and decision pace is going in opposite directions. Markets are moving faster and faster. Decisions are going slower and slower. A scenario which is not sustainable. And since market pace is not to slowing down, you…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock. In the past businesses built their marketing agenda towards objectives in the sales process. An inside out centric approach to how you structure your content. But as customer’s discovery journey now is digital we need to rethink our content structures. Learn more about what…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock. Most on-boarding programs last 45 days or less. During this process the focused on-boarding activities is often less than 2 days. Then it is time for you to start using your lunch breaks to connect and to get to know your company. A great…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock The need for business model innovation is a central part of digital transformation. But growing solution complexity in combination with blended/evolved business model is demanding. A reality where you can turn to your local pizzeria for inspiration on how to evolve your game. Turning…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock Businesses face a growing complexity associated with serving multiple routes to market. A scenario where channel partners complement the reach of your direct sales force. Beyond indirect channels a digital direct sales channel might be in play. So how can you manage sales with…
Tweeter Linder 