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Monthly Archives: May 2016

Reduce the gap between on the job training and teaching

©Tweeter Linder 2016 – All rights reserved. Photo by iStock. In uncertain and/or fast moving markets you need to learn fast. Your customers face the same challenge and the most valuable role you can play is to help them learn fast. These turn on-the-job (OJT) upside down. Expect both a tight coupling between training and…

May 30, 2016 in Lean & Learning Sales.

Learn to coach yourself before you start coaching clients

©Tweeter Linder 2016 – All rights reserved. Photo by iStock The sales role is going through a transformation process. Besides to sell what we have, you need to help customers understand how they can improve their business. To excel in this new sales reality you need to consider coaching as a core sales capability for…

May 26, 2016 in Lean & Learning Sales, Uncategorized.

Major business decisions are shaped by client predictions of business outcomes

©Tweeter Linder 2016 – All rights reserved. Photo by iStock Business decisions in stable market environments often come down to straight business case decisions. It is either good enough or it is not. But in more dynamic markets the buyers’ predictions of expected outcomes shape the decisions. This different way of making decisions changes the…

May 23, 2016 in Lean & Learning Sales.

Understand the client needs that make a difference

@Tweeter Linder 2016 – All rights reserved. Photo by iStock All businesses aspire to understand client needs, but the way to do it has changed. The need in the past was clear and easy to break down into product or solution requirements. Today the needs are more complex with focus on expected gains and elimination…

May 19, 2016 in Lean & Learning Sales, Marketing.

Educate your sales force in 15 minute increments daily

©Tweeter Linder 2016 – All rights reserved. Photo by iStock In fast moving markets your sales force live their professional life, and parts of their private, in the fast lane. This life style shape how and when they can learn. Build your knowledge sharing program in small, easy to consume modules. This organization is also…

May 16, 2016 in Lean & Learning Sales, Marketing.

Driving quarterly execution based on a concrete plan

  © Tweeter Linder 2016 – All rights reserved. Photo by iStock When you move from yearly to quarterly planning cycles you need to change the way you outline your execution plans. Your new reality has more similarities with how leaders plan their entry into a new role.  A challenge where a 30/60/90-day plan are …

May 12, 2016 in Lean & Learning Sales.

Frame your quarterly goals in a way the whole team can understand

© Tweeter Linder 2016. All rights reserved. Photo by iStock Command and control is a common framework for running classic businesses. As the pace of the market goes up, we need to rethink the main steering mechanisms. In fast paced markets we get dependent both on setting clear goals. We are also dependent on articulating…

May 9, 2016 in Lean & Learning Sales.

Implementing change is like driving on the long road to Hana

© Tweeter Linder 2016 – All rights reserved. Photo by author With disruptive market changes, it is easy to think change will come as a major turn on the business highway. But while it might be true that market shifts are disruptive, the way businesses execute change is very different. That makes it more like…

May 5, 2016 in Uncategorized.

Extreme reflections allow you to gain real insights faster

© Tweeter Linder 2016 – All rights reserved. Photo by iStock The demand for continuous learning is a central demand on sales professionals today. Beyond an accelerated market pace we face a shift in how to build competence. In the past our learning often came from others, via instructor led classes and web based classes…

May 2, 2016 in Lean & Learning Sales, Marketing.

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