© Tweeter Linder 2021 / All rights reserved. Photo by iStock You are a subject matter expert contributing to thought leadership on a corporate blogging program. You dedicate quality time to crafting exciting blog texts. But your impact is limited when leaving the promotion opportunity to paid social media on corporate accounts. Without your active…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock. All digital assets created in a business serve can support your customer decision journeys. With a hidden potential to increase your marketing effectiveness. Where the secret sauce is in both the design of the journey and which assets you map where. Understanding the context…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock. The ability to understand customers, is now the number one sales job in many industries. Representing a moving target with growing complexity. And an increased need to go deeper than in the past. This blog-post outline five possible ambition levels. As a base to…
© Tweeter Linder 2017 – All righst reserved. Photo by iStock. Geoffrey Moore has presented a new framework for how to structure businesses in turbulent times. Where the central idea is to divide your operations in 4 zones with different metrics for execution. A powerful framework when preparing your business for the future. Brutal Truths…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock. Innovation is a multi-facetted word. Leaving a lot of room for interpretation of what we mean. This create complications when defining innovation programs. Programs central for the digital transformation journey required for businesses to survive Different interpretations of the word innovation Depending on background,…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock Lighthouse customers are the ones critical to understanding your business. It is the customers you want to work with first. It is the customers your will learn the most from. It is the customers you will spend most effort on. So how do you…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock Selecting markets and market segments to target is an early strategic decision. Guided by “market attractiveness” defined by a set of established metrics. But how do you define market attractiveness when digital disruptions are in play? I would like to suggest 5 elements as…
Tweeter Linder 2017 – All rights reserved. Photo by iStock. Figuring out the jobs to be done for your customer is a listening game. Starting with interviews where your customers lay out the landscape. So which interview format and questions do you need in your toolbox to succeed. How are jobs to be done interviews…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock Innovations can come from two related but different sources. Entrepreneurs building a new business around their innovation. Intrapreneurs innovating inside an existing business. Learn about what they have in common and how they are different Commonalities Both innovation models have a set of common…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock Profitability is the foundation for strategic freedom for any business. The freedom to set a strategic direction that is best for the business. Free from constraints from access to capital and alternative sub optimization agendas. But which impact will a profitability focused agenda have…
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