© Tweeter Linder 2017 – All rights reserved. Photo by iStock. Structured facts play a key role when defining new business development initiatives. Where it is easy to rely on high level market trends and not diving deep enough. To reach the right level you need to aim high. To reach a level where brutal…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock. An essential part of turning around a business is to create focus around the right metrics. Metrics representing lead indicators supporting the big goal. Metrics all can understand. Allowing each team to see if they are winning or losing daily. Quarterly priorities for each…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock. The digital transformation put leaders on the spot to develop personal digital skills. Knowing enough to be an efficient leader and an exciting sounding board for a team doing the work. Here is a smorgasbord of 10 ideas you can consider picking from for…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock Data is the fuel in the digital economy. A palette of data assets aggregated from a variety of sources and sensors. Today a typical business interprets less than 1% of their collected data. Digital businesses but emphasis on exploiting these assets as far as…
Tweeter Linder 2017 – All rights reserved. Photo by iStock. Customer decision journeys are the backbone for businesses digital marketing efforts. Tailored journeys to match customer decision steps from initial interest to purchase. And through the life cycle of use. The effectiveness of these journeys is defined by how the journeys are laid out. And…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock. The digital market place co-exists with a high degree of VUCA. Vulnerabilities, uncertainties, complexities and ambiguities. A reality leaders can respond to by developing their digital courage. An essential leadership skills to navigate in new digital terrain. The Digital VUCA reality Digital market places…
Tweeter Linder 