© Tweeter Linder 2015 – All rights reserved A journey to steer a company into digital business models and digital marketing initiatives is and will be a board level topic. Executive leaders and boards play a key role in defining the direction. Many industries led by digital immigrants need support to add the right competence…
© Tweeter Linder 2015 – All rights reserved. Photo by iStock In the fast paced world of social media you will make errors. Don’t let the risk of errors hold you back but secure you can correct made mistakes. Learn from your mistakes and correct them fast. One of the best ways to avoid making…
© Tweeter Linder 2015 – All rights reserved. Photo by iStock In marketing you are often exposed to the task of clarifying what, so what and now what. It is easy to gravitate towards spending most of your time on “what’ related questions. By focusing on “so what” and “now what” you have potential to…
© Tweeter Linder 2015 – All rights reserved. Photo by iStock During the summertime each year articles around the differences in vacation policies in Europe and the US pop up. Two stereotypes are often put forward as examples. One on hand we have Europeans who enjoy six weeks of vacation, and use all of it.…
© Tweeter Linder 2015 – All rights reserved. Photo by iStock Executing change requires larges amount of energy. As a leader you have a natural source of energy, passionate to win or hate to lose. Your preference will determine how you lead change challenges. In the art of leadership and management you can see two…
© 2015 Tweeter Linder – All rights reserved. Photo by iStock A conference speech today needs to reach further than the audience in the room. A significant part of the value comes from the reach in social channels, via your audience. Aim to reach both the audience in the room and their networks at your…
©Tweeter Linder 2015 – All rights reserved. Photo by iStock As an early career professional you are a digital native with high potential to add value. Especially to digital marketing initiatives lead by senior executives. Your digital skills are an asset you can offer in return for high quality mentoring advice. Start by viewing mentoring…
©Tweeter Linder 2015 – All rights reserved Most strategic questions and larger action points, starts at a meeting high up in the organization. The task to provide the result for the topic is often delegated to subject matter experts further down in the organization. Successful results all depend on a clear context for the task…
