Commercial teaching change the way you influence clients

© Tweeter Linder – All rights reserved. Photo by iStock B2B sales has for a long time been about offering a product or solution with a better value than your competitors. This reality created inside-out driven propositions centered around the offering and its unique differentiators. Clients now struggle more with the understanding complex business contexts.…

Good questions for great recruitment screenings

© Tweeter Linder 2016 – All rights reserved. Photo by iStock Managers are facing many new realities in recruiting the best people to their team. A large share of the process to attract and screen candidates takes place in the digital domain. Businesses are changing faster than ever and part of the change is to…