Tweeter Linder 2017 – All rights reserved. Photo by iStock Connecting with customers on LinkedIn before you meet in person might feel a bit odd at first. Especially if you are a digital immigrant. One who started to use LinkedIn as a great register of existing customer contacts. But it is never too late become…
Tweeter Linder 2017 – All rights reserved. Photo by iStock. As outlined in a previous blog customers’ expectations on outcomes from jobs to be done are growing. The outcome must be both relevant, possible to measure and possible to improve. Aspire to master the metrics aspect of jobs to be done. Metric fundamentals for jobs…
Tweeter Linder 2017 – All rights Reserved. Photo by iStock A variety of models exist for defining business strategies. All with basics about on understanding markets, customer needs and defining our strategic differentiation. I have found the approach starting with jobs to be done (JTBD) for customers to be powerful. Define jobs to be done…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock All sales leaders are keen on measuring how opportunities are progression towards closure. This activity is central for predicting sales quarter by quarter. For established businesses we use milestones in the sales process as measuring points for the funnel. But as we move towards…
