© Tweeter Linder 2019 – All rights reserved Account-based marketing is teamwork between multiple marketing teams and their sales counterparts. Shared goals and handshakes are essential in driving a strategic marketing agenda. Here some tips on how to get to executable plans all can access and trust. Common starting point At the start of each…
© Tweeter Linder 2018 – All rights reserved. Photo by iStock. Each professional has exciting work-related stories to tell. Mine is about an idea on mentoring about digital business challenges in digital form. And what role a digital mentor can play, to make you stay relevant in a market place place. As a complement to…
© Tweeter Linder 2016 – All rights reserved. All rights reserved When taking over a new organization you get 100 days at best to move into your new role. Valuable experiences and where to focus what to do the first 100 days are well documented. Sometimes it can be hard to turn all great advices…
© Tweeter Linder 2016 All rights reserved. Photo by iStock. The first round serves the purpose of finding great candidates. The second round is about selecting the best candidate for your team. At this stage you could be interviewing as a hiring manager or for peer interviews. These questions work for both situations. Second round…
© Tweeter Linder 2016 – All rights reserved. Photo by iStock Making the leap to the next role is a challenge all career minded professionals face on a continuous basis. Most have a clear opinion about what they aim for next, but few have a clear for the role beyond your next one. By taking…
© Tweeter Linder 2016 – All rights reserved. Photo by iStock On larger business transformation journeys it is hard to prioritize across multiple opportunities. The challenge increases when you pursue these opportunities across a diverse customer base. A simple chess board can support you in planning your expansion strategy. Nail it before you scale it…
© Tweeter Linder 2016 – All right reserved. Picture by iStock For most businesses expanding into new areas is an essential part of realizing growth. This goal is sometimes in conflict with the sales execution. The path of least resistance is to focus on selling a bit more of what we already sell rather than…
©Tweeter Linder 2016 – All rights reserved. Photo by iStock The sales role is going through a transformation process. Besides to sell what we have, you need to help customers understand how they can improve their business. To excel in this new sales reality you need to consider coaching as a core sales capability for…
© Tweeter Linder 2016 – All rights reserved. Photo by author With disruptive market changes, it is easy to think change will come as a major turn on the business highway. But while it might be true that market shifts are disruptive, the way businesses execute change is very different. That makes it more like…
(C) Tweeter Linder 2016 – All rights reserved. Photo by iStock Lean sales represent a significant deviation from classic sales. Lag measures such as Orders Booked and Net Sales remain the same, but lead measures are different. You need a good idea which metrics to start with. An important part motivating your team is to…
