Writing Template – Customer Show Case Summary

© Tweeter Linder 2017 – All rights reserved. Photo by iStock. Participating at trade shows, industry or customer events is a great opportunity to show-off.  Your latest and greatest thinking and early stage offerings.  And areas where the storytelling around your showcases is growing in importance. With focus shifting from what you are showing off.…

Writing Template – Commercial Sales Brief

© Tweeter Linder 2017 – All rights reserved. Photo by iStock. Great sales pitches supported sales professionals in the past.  A brief summary, covering offering, competition and value proposition. But as the number one sales job is shifting to understand your customers’ business. Your old sales pitch templates are becoming obsolete as an enabler to…

Writing template – Customer meeting notes

© Tweeter Linder 2017 – All righst reserved. Photo by iStock One of the most common sales activities today is to capture notes from sales meetings. Where the typical output focus on agreed actions, customer comments and identified opportunities. But the number one sales job is to understand your customer. A challenge where you need…