Writing template – Proactive tracking of the essential facts you need in marketing

© Tweeter Linder 2023 – All rights reserved. Photo by iStock. Modern marketing is more data-driven than ever. Insightful data is the anchor in a well-oiled thought leadership machinery. Executives’ speeches need well-researched data points from credible sources. Data become quickly becomes obsolete unless constantly updated. This writing template covers an outline of what to…

Writing Template – Customer Show Case Summary

© Tweeter Linder 2017 – All rights reserved. Photo by iStock. Participating at trade shows, industry or customer events is a great opportunity to show-off.  Your latest and greatest thinking and early stage offerings.  And areas where the storytelling around your showcases is growing in importance. With focus shifting from what you are showing off.…

Writing Template – Commercial Sales Brief

© Tweeter Linder 2017 – All rights reserved. Photo by iStock. Great sales pitches supported sales professionals in the past.  A brief summary, covering offering, competition and value proposition. But as the number one sales job is shifting to understand your customers’ business. Your old sales pitch templates are becoming obsolete as an enabler to…