© Tweeter Linder 2017 – All rights reserved. Photo by iStock In the new digital business reality, businesses experience a shift in importance. From being best at knowing to master learning. Putting learning and learning fast front and center among as objectives for teams and team members. But shifting from knowing well to learning well…
Tweeter Linder 2017 – All rights reserved. Photo by iStock Great sales professionals master the art of developing customer relationships. Carrying tough sales quota and turning opportunities into sales. But four major market trends have potential to change their number 1 priority. Business opportunities are getting more complex, and harder to understand. A growing share…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock All sales leaders are keen on measuring how opportunities are progression towards closure. This activity is central for predicting sales quarter by quarter. For established businesses we use milestones in the sales process as measuring points for the funnel. But as we move towards…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock. One of the first Digital Transformation obstacles an organization face is how to break down internal silos. Silos built up over years with information separation as a guiding attribute. To lead your team out from a silo environment you need to present something more…
Tweeter Linder 2017 – All rights reserved. Photo by iStock. When the amount of decision makers was small, we could tailor messages for each stakeholder. And address their specific interests. But as the decision groups grows, the effectiveness of the old model decline. It becomes impractical to tailor messages for a larger group. An if…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock. The sales and marketing professions change as part of digital transformation. A shift changing both roles, and bringing them closer together. From a sales perspective the shift to recognize is a shift in how customers buy. starting with a job to be done in…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock Most businesses are facing a reality where market and decision pace is going in opposite directions. Markets are moving faster and faster. Decisions are going slower and slower. A scenario which is not sustainable. And since market pace is not to slowing down, you…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock. In the past businesses built their marketing agenda towards objectives in the sales process. An inside out centric approach to how you structure your content. But as customer’s discovery journey now is digital we need to rethink our content structures. Learn more about what…
© Tweeter Linder 2016. All rights reserved. Photo by iStock To grow market share you often face a reality to grow your share at a competitor’s expense. In a break-in situation a big part of the challenge is to define who to target and how to do it. Taking the decision to switch or swap…
© Tweeter Linder 2016 – All rights reserved. Photo by iStock A vital enabler for digital businesses is to operate towards concrete and near term targets. Software development is today lean and operating with 2 or 4 weeks long sprints. Other parts of the organization are likely operating towards yearly goals. across a spectrum of…
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