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Monthly Archives: December 2016

How to engage with customers in fast developing markets

Tweeter Linder 2016 – All rights reserved. Photo by iStock. The way we engage with customers change as the pace in the market goes up and uncertainties increases. And we face a challenge to balance customer and shareholder values with the new risk and reward profile. A reality requiring harder work to secure you create…

December 19, 2016 in Business growth leaders, Marketing.

How to lead a team where customer opportunities grow faster than you can add capabilities

© Tweeter Linder 2016 – All rights reserved. Photo by iStock As your customers go through their digital transformation you face new challenges. The customer opportunities you see as a provider or partner grow fast. Your customers will experiment more, and engage with you in their innovation cycle. Your customers will provide you with more…

December 15, 2016 in Senior Management & Leadership.

You need a different 100-day plan to lead Digital Transformations

© Tweeter Linder 2016 – All right reserved. Photo by iStock All senior leaders are familiar with the need for a 100-day for 30/60/90-day plan when entering a new leadership role. These leaders can now expect Digital Transformation to be a key part of their next role. A challenge where you need to tune your…

December 12, 2016 in Senior Management & Leadership.

Build successful vendor replacements around on 4 anchor points

© Tweeter Linder 2016. All rights reserved. Photo by iStock To grow market share you often face a reality to grow your share at a competitor’s expense. In a break-in situation a big part of the challenge is to define who to target and how to do it. Taking the decision to switch or swap…

December 5, 2016 in Lean & Learning Sales.

How to deal with the pressure from big sales targets

© Tweeter Linder 2016 – All rights reserved. Photo by iStock One of the first questions you get when interviewing for sales positions is how you deal with carrying a sales quota. A question derived from the need to perform well under pressure, as new numbers will come down every quarter. A pressure cooker with…

December 1, 2016 in Sales Management, Senior Management & Leadership.

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