As an Executive you own the responsibility to drive attractive content for inbound marketing. This content is different in nature as it target an audience pulling insights from you. Not just pushing out your company’s information priorities. The characteristics of content for inbound versus outbound marketing is; The audience search for you, rather than you…
With pursuing different types of opportunities it is vital to understand where in the execution cycle they are. Managing a larger business with a mix of now and new initiatives need structure for sales planning. This module will take you through three steps in the process. . The first stage of opportunities is the strategic…
Geek speek and acronyms have invaded many industry sectors. The value of turning shorter sentences into acronyms that fit on a car license plate is not a viable path forward. Challenge yourself by taking the level of your written and oral communication to new heights. Welcome to the world of 21st century communication. Abandon Annoying…
A lot is written about the use of social media at work. This is about how you can leverage your employees’ social media presence to build your brand. Your strongest advocates are likely working for you already. Assume each of your employees has 500 connections combined on Facebook, LinkedIn and Twitter. They represent a powerful…
