Most business plans starts by outlining the market trends and customer needs. This model works well when your search for gradual improvements in an existing business. As you enter a new business or when a major inflection point hit you market you need a different approach. You need to move from searching for insights instead…
Strategic thinking is a vital skill when a market goes through major transitions. Senior members of a team are expecetd to master the strategic perspective of the business. But as an individual contributor you might need to develop one or a few of the strategic facets required. The four areas that make good strategists stand…
Marketing is going through a major transformation driven by mobile, social and location information. Your outbound digital marketing focused on taking content to customers PC via a web interface. Inbound marketing focus on mobile audience where great marketer master both art and science. Art in form of digital content, and science as in how to…
Growth is one of the fundamental objectives for any business. Driving growth and making strategic choices to secure growth are crucial business skills you need to build as a leader. This post outline three different ways to grow a business Growth is often discussed without looking into the execution details. If you run an existing…
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