© Tweeter Linder 2016 – All rights reserved. Photo by iStock Setting goals and tracking results towards targets is table stakes in performance driven organizations. To increase the chances of succeeding all leaders should consider taking goal activation to a new level. Goal activation is about securing the unique motivation triggers for team as well…
© Tweeter Linder 2016 – All rights reserved. Photo by iStock Setting organizational and individual goal is easiest when markets are stable. But most businesses face a different reality for the planning and definition of goals. A reality where the environment is dynamic and goals need to keep up with the pace of market development.…
© Tweeter Linder 2016 – All rights reserved. Photo by iStock Marketing are tighter coupled in a world where clients is a vital source of learning with customers. Our marketing flows are now reversed. Digital marketing replace outbound preaching with inbound teaching. Inbound marketing is a broader concept. Clients look for learnings about their own…
© Tweeter Linder 2016 – All rights reserved. Photo by iStock. Introduction of lean sales concepts is likely to start in sales support areas. Sales support organizations can be silo oriented in a way that affect sales negatively. These limitations stem from a history of optimizations driven by resource efficiency targets. Shifting towards flow efficiency…
