Adopt a marketing lingo your whole B2B organization can understand

© Tweeter Linder 2022 – All rights reserved. Photo by iStock. Marketing professionals and agencies use a language the rest of your company might struggle to understand. Expressions like ABM, customer journeys, personas, activation, etcetera. Or even worse non-marketers associate these words with different things than intended. Let’s dive into twelve common marketing expressions and…

24 key insights from two years of virtual speech deliveries

© Tweeter Linder 2022 – All rights reserved. Photo by iStock. As public speakers, we face many learning opportunities for virtual speech deliveries. These learnings can be valuable as we pivot to the next big challenge, hybrid deliveries. This blog post covers the 24 most important aspects of my speaking learning curve during the pandemic.…

The art of crafting talk tracks your Executives will love

© Tweeter Linder 2022 – All rights reserved. Photo by iStock. Talk tracks for Executives are more sophisticated than what regular speakers need. Executive deliveries target senior audiences, are short, focus on big picture business questions, are rich in facts and precise contexts with multiple internal stakeholders involved in the talk track developments. You can…