@ Tweeter Linder 2023 – All rights reserved. Photo by iStock. The transition from in-person and virtual to hybrid events changes the experience for both presenters and audiences. On a hybrid show floor, you shift from a single type of presentation reality (in-person OR virtual) and a single type of audience into a mixed scenario. …
© Tweeter Linder 2023 – All rights reserved. Photo by iStock. Marketing plans come in many shapes and forms—ranging from razor-sharp and specific details to broad brushes with plenty of room for interpretation. To predict the initiatives that eventually will carry fruit, you can divide them into three categories suitable for high-level predictions of the…
© Tweeter Linder 2023 – All rights reserved. Photo by iStock. Business leaders, and their teams, face a challenge in where to focus their digital influencing efforts—balancing the choice of topics to influence customers on without negative setbacks from their own or customers’ communications departments. Here are five fields that you as an executive, can…
© Tweeter Linder 2023 – All rights reserved. Photo by iStock Excellent thought leadership content has the potential to reach a big audience on LinkedIn if you master the art of promoting posts. This post will address how to compose a good LinkedIn post for the two key audiences, the humans you want to reach…
© Tweeter Linder 2023 – All rights reserved. Photo by iStock. Modern marketing is more data-driven than ever. Insightful data is the anchor in a well-oiled thought leadership machinery. Executives’ speeches need well-researched data points from credible sources. Data become quickly becomes obsolete unless constantly updated. This writing template covers an outline of what to…
© Tweeter Linder 2022 – All rights reserved. Photo by iStock. During the pandemic, we all developed virtual event programs and deliveries on the fly and now face the next crossroads. Are we going back to the in-person model, or do we move forward to a hybrid model, where both the in-person and the virtual…
© Tweeter Linder 2022 – All rights reserved. Photo by iStock. When launching a new pillar asset with thought leadership, a common objective is to maximize reach as much as possible—a job where internal and external influencers or connectors are essential to leveraging. This template is about making it as easy as possible for people…
© Tweeter Linder 2022 – All rights reserved. Photo by iStock. Marketing professionals and agencies use a language the rest of your company might struggle to understand. Expressions like ABM, customer journeys, personas, activation, etcetera. Or even worse non-marketers associate these words with different things than intended. Let’s dive into twelve common marketing expressions and…
© Tweeter Linder 2022 – All rights reserved. Photo by iStock. The double gold medal winner in speed skating at the winter games published his training program after the event. This 62-page odyssey outlines the magic behind the scene before entering the major sports arenas. For the rest of us, the paper is a fantastic…
© Tweeter Linder 2022 – All rights reserved. Photo by iStock. As public speakers, we face many learning opportunities for virtual speech deliveries. These learnings can be valuable as we pivot to the next big challenge, hybrid deliveries. This blog post covers the 24 most important aspects of my speaking learning curve during the pandemic.…
© Tweeter Linder 2022 – All rights reserved. Photo by iStock. All event organizers face a choice between doing live or recorded sessions at their hybrid event, the simplicity of live at higher risk, and the quality and precise session timing recorded offers. Let’s look into the virtual learnings gained as a base for your…
© Tweeter Linder 2022 – All rights reserved. Photo by iStock. The transition to virtual events was brutal for event organizers and speakers, and some still have not figured it out and hope we are soon back to normal with in-person events and talks. But the transition to a hybrid world can be as demanding…
© Tweeter Linder 2022 – All rights reserved. Photo by iStock. Creating virtual/hybrid events is a team sport between event organizers and speakers and the team backing up each speaker. In this post, you will learn the roles required to deliver an excellent virtual/hybrid event on both sides of the equation. There are no clear…
© Tweeter Linder 2022 – All rights reserved. Photo by iStock. Behind every successful event is a Run of Show, the plan to keep it all together. The Run of Show is essential for managing all transitions at showtime. Any Run-of-show architect faces a steep challenge in defining an outline that keeps a virtual audience…
© Tweeter Linder 2022 – All rights reserved. Photo by iStock. Live video broadcasts are growing with various formats in play as a marketing tool. An exciting form is an expert panel in a studio, video recorded with a podcast-like set-up. But what do you need to do to come across as a great moderator…
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