© Tweeter Linder 2019 – All rights reserved Account-based marketing is teamwork between multiple marketing teams and their sales counterparts. Shared goals and handshakes are essential in driving a strategic marketing agenda. Here some tips on how to get to executable plans all can access and trust. Common starting point At the start of each…
© Tweeter Linder 2018 – All rights reserved. Photo by iStock. Executives today face a variety of external communication situations. Where marketing and communications teams play a key role in preparing material. This blog post focuses on how you can craft visual support your executives will love. In a way where you can repeat success…
© Tweeter Linder 2018 – All rights reserved. Photo by iStock. Each professional has exciting work-related stories to tell. Mine is about an idea on mentoring about digital business challenges in digital form. And what role a digital mentor can play, to make you stay relevant in a market place place. As a complement to…
© Tweeter Linder 2018 – All rights reserved. Photo by iStock. Creating and promoting digital content is an art. Where you as a content creator need to please two audiences. The obvious one is the target persona you write for. But it easy to miss the importance of attracting all your employee advocates. As an…
© Tweeter Linder 2018 – All rights reserved. Photo by iStock Exhibitions and trade-shows reach further than the booth today. Where your digital activities play an important role in your show results. But what are the initiatives that make leaders stand out on the digital arena. It come down to 5 cards you need to…
© Tweeter Linder 2018 – All rights reserved. Photo by iStock. The final module in your digital influencer skill building cover a central aspect. The art of measuring the impact of your influencing activities. To tell if you win or if you lose. And to guide your choice of what to do more of, and…
© Tweeter Linder – All rights reserved. Photo by iStock After a few weeks on your initial influencing platform you might want to expand. By adding one addition platform as your influencing base. Where the choice of platform will be a complement to your primary platform. Review your role in your digital decision journeys The…
© Tweeter Linder 2018 – All rights reserved. Photo by iStock. Welcome back to the 11th week on your journey to become a digital influencer. This week we will address how to get going in crafting your own content. In fields where you have unique insights to offer as an influencer. Select what type of…
© Tweeter Linder – All rights reserved. Photo by iStock. As a digital influencer you want access to great content early. Your value as a content curator grow with how early you can share it with your audience. This blogpost deal with how you can improve access to content in a structured way. Identify your…
© Tweeter Linder 2018 – All rights reserved. Photo by iStock. Inviting to and executing efficient 25-minute meetings is an art. Where masters have a clear idea and template for how they run their meetings. Starting with crafting a fit for purpose invite. Purpose of this template The purpose of this template is to improve…
© Tweeter Linder 2018 – All rights reserved. Photo by iStock. Week 9 in the program to develop your digital influencing skills focus on how to turbo boost your initial engagements. By leveraging colleagues and contacts who have a superior reach. It is too hard to rely on your own reach only in the beginning.…
© Tweeter Linder 2017. All rights reserved. Photo by iStock Implementing change represent challenges on three levels. Affecting the ways of working for company, teams and individuals. But where do you start when you have a need to put in place change at all levels. Creating a catalyst for company-wide change When a company trigger…
