© Tweeter Linder 2017 – All rights reserved. Photo by iStock. Structured facts play a key role when defining new business development initiatives. Where it is easy to rely on high level market trends and not diving deep enough. To reach the right level you need to aim high. To reach a level where brutal…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock. An essential part of turning around a business is to create focus around the right metrics. Metrics representing lead indicators supporting the big goal. Metrics all can understand. Allowing each team to see if they are winning or losing daily. Quarterly priorities for each…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock. The digital transformation put leaders on the spot to develop personal digital skills. Knowing enough to be an efficient leader and an exciting sounding board for a team doing the work. Here is a smorgasbord of 10 ideas you can consider picking from for…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock Data is the fuel in the digital economy. A palette of data assets aggregated from a variety of sources and sensors. Today a typical business interprets less than 1% of their collected data. Digital businesses but emphasis on exploiting these assets as far as…
Tweeter Linder 2017 – All rights reserved. Photo by iStock. Customer decision journeys are the backbone for businesses digital marketing efforts. Tailored journeys to match customer decision steps from initial interest to purchase. And through the life cycle of use. The effectiveness of these journeys is defined by how the journeys are laid out. And…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock. The digital market place co-exists with a high degree of VUCA. Vulnerabilities, uncertainties, complexities and ambiguities. A reality leaders can respond to by developing their digital courage. An essential leadership skills to navigate in new digital terrain. The Digital VUCA reality Digital market places…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock Your company culture plays a key role in your digital transformation. Not abandoning what have made you successful in the past. But taking a hard look at which company culture you need, to be successful tomorrow. And to do it with a clear idea…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock Eric Hoffer is famous for stating ”The future belongs to the learners – not the knowers”. A quote with high relevance as businesses goes through the digital transformation. Where we need to learn faster than we have ever done before. An essential path of…
Tweeter Linder 2017 – All rights reserved. Photo by iStock. Figuring out the jobs to be done for your customer is a listening game. Starting with interviews where your customers lay out the landscape. So which interview format and questions do you need in your toolbox to succeed. How are jobs to be done interviews…
Tweeter Linder 2017 – All rights reserved. Photo by iStock Blogs play an important role in influencing in the digital domain. Serving insights to readers in a bite-sized format. With an opportunity to act as a link between steps in an iterative learning process. Developing blog writing skills is growing in importance. First, businesses’ engagement…
© Tweeter Linder 2017 – All righst reserved. Photo by iStock One of the most common sales activities today is to capture notes from sales meetings. Where the typical output focus on agreed actions, customer comments and identified opportunities. But the number one sales job is to understand your customer. A challenge where you need…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock Innovations can come from two related but different sources. Entrepreneurs building a new business around their innovation. Intrapreneurs innovating inside an existing business. Learn about what they have in common and how they are different Commonalities Both innovation models have a set of common…
