© Tweeter Linder 2021. All rights reserved. Photo by iStock. A virtual event session is a bit like a movie; it needs promotion trailers to maximize attendance. For physical events, the event’s promotion and its speaking sessions are jobs for the event organizers. But for virtual events, speakers should consider taking a more prominent role…
© Tweeter Linder 2021 – All rights reserved. Photo by iStock. The day the pandemic broke out, and all our physical speaking engagements became virtual, we had to learn something new from the ground up. It was a bit like going back to the first day when skiing on the slopes—starting on flat ground, learning…
© Tweeter Linder 2021 – All rights reserved. Photo by iStock Your best speakers need limited support when preparing for an in-person speaking event. They have a base collection of stories, great slides to choose from, and no problems managing last-minute changes. However, they need more support for virtual events on nitty-gritty details when framing…
© Tweeter Linder 2021 / All rights reserved. Photo by iStock You are a subject matter expert contributing to thought leadership on a corporate blogging program. You dedicate quality time to crafting exciting blog texts. But your impact is limited when leaving the promotion opportunity to paid social media on corporate accounts. Without your active…
© Tweeter Linder 2021 – All rights reserved. Photo by iStock. A collection of slides are often the story anchors and visual support to deliver speeches at physical events. However, for virtual events, slide collections are not your best bet. Instead, we need a tool closer to what actors use in delivering a cinematic experience.…
© Tweeter Linder 2021 – All rights reserved. Photo by iStock. The virtual speaking world offers us a variety of delivery formats to consider. Video for screen delivery is the common denominator, length is shorter than their physical siblings, and each type represents a different challenge for speakers. This blog post presents twelve great virtual…
© Tweeter Linder 2021 – All rights reserved. Photos by iStock Virtual events don’t require your audience to travel—which is excellent news for potential reach, but grim information regarding the competition you will face. As a speaker, you need to plan your virtual deliveries to be shorter and requiring more extended preparations than their physical…
© Tweeter Linder 2021 – All rights reserved. Photos by iStock and author Most of the marketing emails you send don’t get read beyond the title. But you can make a difference in writing exciting emails customers read and take action on. This art can pay off well, as emails remain an effective marketing channel…
© Tweeter Linder 2021 – All rights reserved. Photo by iStock Just because you are a great speaker on stage and in front of customers doesn’t mean you qualify as great on virtual scenes. A reality most event organizers and companies realized during the pandemic. In 2020 we could get away with credentials from the…
© Tweeter Linder 2021 – All rights reserved. Photo by iStock One of the first things you realize as a virtual speaker is a shift from theatrical to cinematic experiences. In the physical world, you are always live and in contact with the audience, like in a theatre. In the virtual world, you are connecting…
A year ago, you were a strong speaker on stage and in front of customers. But 2020 pushed you into the unknown territory of virtual speaking. This blog post is the first in a series to raise your virtual speaking game to shine in 2021 and to develop an excellent long-term trajectory. Outlook for virtual…
© Tweeter Linder 2021 – All rights reserved – photo by iStock You are a vital contributor to your company’s thought leadership, either as an industry expert articulating the thoughts or supporting an executive giving the perspectives authority. Creating thought leadership is half the job, and the other half is about securing broad distribution and…
© Tweeter Linder 2020 – All rights reserved. Photo by iStock. This week will see the most extensive global influx ever of new people starting to work from home. This transition happens without plans, often without a dedicated home office, and for some doubling as a teacher. These six routines can minimize the productivity loss…
© Tweeter Linder 2019 – All rights reserved Account-based marketing is teamwork between multiple marketing teams and their sales counterparts. Shared goals and handshakes are essential in driving a strategic marketing agenda. Here some tips on how to get to executable plans all can access and trust. Common starting point At the start of each…
© Tweeter Linder 2018 – All rights reserved. Photo by iStock. Executives today face a variety of external communication situations. Where marketing and communications teams play a key role in preparing material. This blog post focuses on how you can craft visual support your executives will love. In a way where you can repeat success…
