© Tweeter Linder 2022 – All rights reserved. Photo by iStock. Marketing professionals and agencies use a language the rest of your company might struggle to understand. Expressions like ABM, customer journeys, personas, activation, etcetera. Or even worse non-marketers associate these words with different things than intended. Let’s dive into twelve common marketing expressions and…
© Tweeter Linder 2022 – All rights reserved. Photo by iStock. The double gold medal winner in speed skating at the winter games published his training program after the event. This 62-page odyssey outlines the magic behind the scene before entering the major sports arenas. For the rest of us, the paper is a fantastic…
© Tweeter Linder 2022 – All rights reserved. Photo by iStock. As public speakers, we face many learning opportunities for virtual speech deliveries. These learnings can be valuable as we pivot to the next big challenge, hybrid deliveries. This blog post covers the 24 most important aspects of my speaking learning curve during the pandemic.…
© Tweeter Linder 2022 – All rights reserved. Photo by iStock. All event organizers face a choice between doing live or recorded sessions at their hybrid event, the simplicity of live at higher risk, and the quality and precise session timing recorded offers. Let’s look into the virtual learnings gained as a base for your…
© Tweeter Linder 2022 – All rights reserved. Photo by iStock. The transition to virtual events was brutal for event organizers and speakers, and some still have not figured it out and hope we are soon back to normal with in-person events and talks. But the transition to a hybrid world can be as demanding…
© Tweeter Linder 2022 – All rights reserved. Photo by iStock. Creating virtual/hybrid events is a team sport between event organizers and speakers and the team backing up each speaker. In this post, you will learn the roles required to deliver an excellent virtual/hybrid event on both sides of the equation. There are no clear…
© Tweeter Linder 2022 – All rights reserved. Photo by iStock. Behind every successful event is a Run of Show, the plan to keep it all together. The Run of Show is essential for managing all transitions at showtime. Any Run-of-show architect faces a steep challenge in defining an outline that keeps a virtual audience…
© Tweeter Linder 2022 – All rights reserved. Photo by iStock. Live video broadcasts are growing with various formats in play as a marketing tool. An exciting form is an expert panel in a studio, video recorded with a podcast-like set-up. But what do you need to do to come across as a great moderator…
© Tweeter Linder 2022 – All rights reserved. Photo by iStock. Talk tracks for Executives are more sophisticated than what regular speakers need. Executive deliveries target senior audiences, are short, focus on big picture business questions, are rich in facts and precise contexts with multiple internal stakeholders involved in the talk track developments. You can…
© Tweeter Linder 2022 – All rights reserved. Photo by iStock. Organizers and speakers well understand plans and priorities for physical events. As a speaker, you have the whole time up until the event for preparation, and many start late, update slides until the day before delivery and rehearse on the flight out. Events involving…
© Tweeter Linder 2022 – All rights reserved. Photo by iStock. As a speaker at an in-person event, your appearance worries are about matching the dress code for the event and adding something you always use to feel comfortable. Your appearance challenge at a virtual or hybrid speech is different. A robust appearance strategy requires…
© Tweeter Linder 2022 – All rights reserved. Photo by iStock. A good indicator of a successful talk at a major event is the number of data points provided by speakers to event organizers during the journey. Think of a slalom skier ⛷ that has to pass all gates from start to finish to win.…
© Tweeter Linder 2022 – All rights reserved. Photo by iStock. The virtual/hybrid speaking environment can be pretty intimidating for speakers that don’t do it weekly. Not all of us can nor should take all the pages out of the speak-well-book 📚 and try to implement it. Here are six ideas on a minimum viable…
© Tweeter Linder 2022 – All rights reserved. Photo by iStock. As virtual speakers or moderators, we are challenged by where to keep notes without compromising the focus on our audience through a camera lens. This blog post addresses six options you can consider as a guide to supporting you the best. You are not…
© Tweeter Linder 2022 – All rights reserved. Photo by iStock. Physical events offer interactivity through questions and answers at the end of a session. This approach is also common in webinars, blended with polling questions integrated into a session. But all teams defining virtual event programs are challenged with how to improve interactivity during…
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