© Tweeter Linder 2021 – All rights reserved. Photos by iStock Virtual events don’t require your audience to travel—which is excellent news for potential reach, but grim information regarding the competition you will face. As a speaker, you need to plan your virtual deliveries to be shorter and requiring more extended preparations than their physical…
© Tweeter Linder 2021 – All rights reserved. Photos by iStock and author Most of the marketing emails you send don’t get read beyond the title. But you can make a difference in writing exciting emails customers read and take action on. This art can pay off well, as emails remain an effective marketing channel…
© Tweeter Linder 2021 – All rights reserved. Photo by iStock Just because you are a great speaker on stage and in front of customers doesn’t mean you qualify as great on virtual scenes. A reality most event organizers and companies realized during the pandemic. In 2020 we could get away with credentials from the…
© Tweeter Linder 2021 – All rights reserved. Photo by iStock One of the first things you realize as a virtual speaker is a shift from theatrical to cinematic experiences. In the physical world, you are always live and in contact with the audience, like in a theatre. In the virtual world, you are connecting…
A year ago, you were a strong speaker on stage and in front of customers. But 2020 pushed you into the unknown territory of virtual speaking. This blog post is the first in a series to raise your virtual speaking game to shine in 2021 and to develop an excellent long-term trajectory. Outlook for virtual…
© Tweeter Linder 2021 – All rights reserved – photo by iStock You are a vital contributor to your company’s thought leadership, either as an industry expert articulating the thoughts or supporting an executive giving the perspectives authority. Creating thought leadership is half the job, and the other half is about securing broad distribution and…
© Tweeter Linder 2020 – All rights reserved. Photo by iStock. This week will see the most extensive global influx ever of new people starting to work from home. This transition happens without plans, often without a dedicated home office, and for some doubling as a teacher. These six routines can minimize the productivity loss…
© Tweeter Linder 2019 – All rights reserved Account-based marketing is teamwork between multiple marketing teams and their sales counterparts. Shared goals and handshakes are essential in driving a strategic marketing agenda. Here some tips on how to get to executable plans all can access and trust. Common starting point At the start of each…
© Tweeter Linder 2018 – All rights reserved. Photo by iStock. Executives today face a variety of external communication situations. Where marketing and communications teams play a key role in preparing material. This blog post focuses on how you can craft visual support your executives will love. In a way where you can repeat success…
© Tweeter Linder 2018 – All rights reserved. Photo by iStock. Each professional has exciting work-related stories to tell. Mine is about an idea on mentoring about digital business challenges in digital form. And what role a digital mentor can play, to make you stay relevant in a market place place. As a complement to…
© Tweeter Linder 2018 – All rights reserved. Photo by iStock. Creating and promoting digital content is an art. Where you as a content creator need to please two audiences. The obvious one is the target persona you write for. But it easy to miss the importance of attracting all your employee advocates. As an…
© Tweeter Linder 2018 – All rights reserved. Photo by iStock Exhibitions and trade-shows reach further than the booth today. Where your digital activities play an important role in your show results. But what are the initiatives that make leaders stand out on the digital arena. It come down to 5 cards you need to…
© Tweeter Linder 2018 – All rights reserved. Photo by iStock. The final module in your digital influencer skill building cover a central aspect. The art of measuring the impact of your influencing activities. To tell if you win or if you lose. And to guide your choice of what to do more of, and…
© Tweeter Linder – All rights reserved. Photo by iStock After a few weeks on your initial influencing platform you might want to expand. By adding one addition platform as your influencing base. Where the choice of platform will be a complement to your primary platform. Review your role in your digital decision journeys The…
© Tweeter Linder 2018 – All rights reserved. Photo by iStock. Welcome back to the 11th week on your journey to become a digital influencer. This week we will address how to get going in crafting your own content. In fields where you have unique insights to offer as an influencer. Select what type of…
