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Monthly Archives: November 2017

20 golden customer engagement assets any B2B business want to master

© Tweeter Linder 2017 – All rights reserved. Photo by iStock. All digital assets created in a business serve can support your customer decision journeys. With a hidden potential to increase your marketing effectiveness. Where the secret sauce is in both the design of the journey and which assets you map where. Understanding the context…

November 30, 2017 in Business growth leaders, Marketing.

Week 6 – Learn basics about social media tools

© Tweeter Linder 2017 – All rights reserved. Photo by iStock. Welcome to the last week of preparation before you can go live. This week we will go through some of the basics for the main tools. With a focus on essentials you cannot live without. And addressing when to use a Mobile App versus…

November 27, 2017 in Executives & Senior Leaders.

Week 5 – Defining your initial content focus

© Tweeter Linder 2017 – All rights reserved. Photo by iStock. This week’s session is about defining a focus for what you engage around. With your first challenge being relevant to a few with something. Rather than putting on a kettle and attempt to boiling the ocean. Selecting your engagement topics The available content out…

November 13, 2017 in Executives & Senior Leaders.

Digitally diverse management teams share their development burden

© Tweeter Linder 2017 – All rights reserved. Photo by iStock A successful digital transformation requires a broad digital competence base in management teams. A challenge when digital immigrants represent dominate management teams. Hiring one digital savvy peer to your team will not do the job. A more productive approach is for all members to…

November 10, 2017 in Digital Transformation, Senior Management & Leadership.

Week 4 – Selecting a starting point

© Tweeter Linder – All rights reserved. Photo by iStock. Your first month as a digital influencer in the making is coming to an end. This week by making your starting point crisp and clear. Narrowing your focus to a few areas where you can get traction fast. Select one platform to start with The…

November 7, 2017 in Executives & Senior Leaders.

Career aspiration after 50 – 20 years of work or 40 years of retirement

© Tweeter Linder – All rights reserved. Photo by iStock The future of work has never been as uncertain than we see now. Young generations struggle to get into the job market. Robots and Artificial Intelligence threaten to automate whole labor categories. And professionals over 50 are healthier and more experienced than ever. Creating difficult…

November 2, 2017 in Seasoned Superstars.

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