Week 3 – Finding your digital audience

© Tweeter Linder 2017 – All rights reserved. Photo by iStock Welcome back to the third week for the development of your digital influencing skills. This week we will focus on finding and expanding your digital audience. A journey starting with the most obvious platform. And focus expansions efforts to where your audience already exist…

Week 1 – Finding a digital purpose

© Tweeter Linder 2017 – All rights reserved. Photo by iStock. This is the first week in a 13-week program designed to build digital influencing skills. Staring your digital influencing journey by finding a digital purpose. And to let your starting point and ambition define the support level required to meet your objectives. What purpose…

Why middle managers own the responsibility to accelerate digital transformation

© Tweeter Linder 2017 – All rights reserved. Photo by iStock Senior executives need strong support from middle managers to speed up digital transformation agendas. First, many executives are digital immigrants. With limited experience from digital leadership, markets, business models and tools. Second, the available time required to build digital skills does not meet the…

Self-assessment – Digital leadership skills

© Tweeter Linder 2017 – All rights reserved. Photo by iStock. A previous blog-post addressed 10 digital leaderships skills worth possessing. A post triggering questions about how to measure your starting point and progress. Both for individuals and teams. This post contains a set of self-assessment questions. For you and your team to ask yourself…

DaVinci Marketing – blend art with science

Marketing is going through a major transformation driven by mobile, social and location information. Your outbound digital marketing focused on taking content to customers PC via a web interface. Inbound marketing focus on mobile audience where great marketer master both art and science. Art in form of digital content, and science as in how to…