© Tweeter Linder 2016 – All rights reserved. Photo by iStock PowerPoints have been the backbone of corporate storytelling for almost 2 decades. Most of us are good at cranking slides on corporate templates. Few of us exploit the potential to allow the stories to be retold as intended by the author. So what are…
© Tweeter Linder 2015 – All rights reserved A journey to steer a company into digital business models and digital marketing initiatives is and will be a board level topic. Executive leaders and boards play a key role in defining the direction. Many industries led by digital immigrants need support to add the right competence…
© Tweeter Linder 2015 – All rights reserved. Photo by iStock In the fast paced world of social media you will make errors. Don’t let the risk of errors hold you back but secure you can correct made mistakes. Learn from your mistakes and correct them fast. One of the best ways to avoid making…
© 2015 Tweeter Linder – All rights reserved. Photo by iStock A conference speech today needs to reach further than the audience in the room. A significant part of the value comes from the reach in social channels, via your audience. Aim to reach both the audience in the room and their networks at your…
Video are the new slides for marketing in the digital age. The attention span for your social audience is short. The challenge for any marketer is to master the creation of videos for 6-60 second format. Get ready to influence in the short and the ultr-short formats. The younger generation doesn’t use Wikipedia, they use…
When committing to blogging you are entering journalist territory. Deadlines will come often and you will have to deliver on a consistent quality level. How can I find a way to blog with consistent results. As a though leader you need to feed your audience with new insights on a continuous basis. Without consistency in…
Most slides created to date are not suitable for social media channels due to their high text intensity. But visuals is powerful format for carrying your stories in social channels. Design your visuals to tell the story without a speaker. If used by different speakers allow them to use the visuals and put their own…
The whiteboard is likely the cradle where your business narratives are born. It is also where your first customer meeting will start. Learn more about how to exploit whiteboards for story creation. The best business stories are the ones that fit on a napkin. Crisp enough to fit in such a small frame. A sketch…
As an Executive you own the responsibility to drive attractive content for inbound marketing. This content is different in nature as it target an audience pulling insights from you. Not just pushing out your company’s information priorities. The characteristics of content for inbound versus outbound marketing is; The audience search for you, rather than you…
A lot is written about the use of social media at work. This is about how you can leverage your employees’ social media presence to build your brand. Your strongest advocates are likely working for you already. Assume each of your employees has 500 connections combined on Facebook, LinkedIn and Twitter. They represent a powerful…
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