Select the right building blocks for your new digital culture

© Tweeter Linder – All right reserved 2017. Photo by iStock Evolving your company culture is a key success factor for Digital Transformation initiatives. Often starting with digital culture key words around attributes. Innovation, agility, collaboration, sharing, learning etcetera. With the challenge of making all employees understand the intent in the same way. Brutal Truths…

Leverage two different types of innovation when transforming your business

© Tweeter Linder 2017 – All rights reserved. Photo by iStock. Innovation is a multi-facetted word. Leaving a lot of room for interpretation of what we mean. This create complications when defining innovation programs. Programs central for the digital transformation journey required for businesses to survive Different interpretations of the word innovation Depending on background,…

Writing Template – Commercial Sales Brief

© Tweeter Linder 2017 – All rights reserved. Photo by iStock. Great sales pitches supported sales professionals in the past.  A brief summary, covering offering, competition and value proposition. But as the number one sales job is shifting to understand your customers’ business. Your old sales pitch templates are becoming obsolete as an enabler to…