© Tweeter Linder 2017 – All rights reserved. Photo by iStock. The sales and marketing professions change as part of digital transformation. A shift changing both roles, and bringing them closer together. From a sales perspective the shift to recognize is a shift in how customers buy. starting with a job to be done in…
A lot is written about the use of social media at work. This is about how you can leverage your employees’ social media presence to build your brand. Your strongest advocates are likely working for you already. Assume each of your employees has 500 connections combined on Facebook, LinkedIn and Twitter. They represent a powerful…
As an industry influencer you need to master the style for writing for social media. The writing format you need to fit into is short and you are dealing with an impatient audience. Improved social media post writing skills is a secure you stay out of trouble. This fourth step is often the step where newcomers to…
You are now ready to take a more active role on the social media arena and step into the Lurker role by reading and relaying. This development area is about how to build solid reading and relaying routines. You now have a platform in place from which you can engage in the social conversations. Expand the…
The second step on your journey to become a Networked Leader is about to get connected and to start listening. Our natural tendency is to start posting but why not starting by learning from professionals. If you are a golfer the first step was about getting gear, no we are moving onto the driving range.…
Peoples’ attention span in the social media domain is very short. You are placed in the “nobody category” with a partial LinkedIn profile or an “egg-head” status on twitter. The first step is to secure you create a good first digital impression. Don’t dive too fast in following and positing, it can wait. A good…
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