© Tweeter Linder 2024 – All rights reserved. Photo by iStock. As a thought leader, you face challenges balancing creating original content and promoting it. The more advanced you are, the more your challenge will move from content creation to the promotion side of the job. What is new: Thought leaders can take inspiration from…
© Tweeter Linder 2023 – All rights reserved—photo by iStock. Middle managers and subject matter experts are valuable as influencers on social media. This employee category often has high internal credibility but is underrepresented as influencers in professional social media. Why it matters: Expanding the influencing roles from internal and face-to-face-centric to external and digital is…
© Tweeter Linder 2023 – All rights reserved. Photo by iStock. Business leaders, and their teams, face a challenge in where to focus their digital influencing efforts—balancing the choice of topics to influence customers on without negative setbacks from their own or customers’ communications departments. Here are five fields that you as an executive, can…
© Tweeter Linder 2023 – All rights reserved. Photo by iStock Excellent thought leadership content has the potential to reach a big audience on LinkedIn if you master the art of promoting posts. This post will address how to compose a good LinkedIn post for the two key audiences, the humans you want to reach…
© Tweeter Linder 2022 – All rights reserved. Photo by iStock. When launching a new pillar asset with thought leadership, a common objective is to maximize reach as much as possible—a job where internal and external influencers or connectors are essential to leveraging. This template is about making it as easy as possible for people…
© Tweeter Linder 2021. All rights reserved. Photo by iStock. A virtual event session is a bit like a movie; it needs promotion trailers to maximize attendance. For physical events, the event’s promotion and its speaking sessions are jobs for the event organizers. But for virtual events, speakers should consider taking a more prominent role…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock Welcome back to your second week after going live. One thing to put focus on from early on is netiquette. The etiquette you embrace on social media. Netiquette basics On social media there is no concept like off the record. You must be able…
© Tweeter Linder – All rights reserved. Photo by iStock After 6 weeks of preparations you are ready go live. Staring the journey with your professional social media account. And a few things can make your start steps simple and efficient with your first account. Engage in existing conversations Social media is great for digital…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock Welcome back to the second week in developing your digital influencing skills. Influencing and impressing in the digital world start with establishing your accounts. This week the program will take you through three simple steps in setting up your social media accounts in a…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock. You are a digital immigrant. You aspire to establish a professional digital presence. You want to start now. You need coaching to get started and get basics in place. And you want to see material progress in 13 weeks. The basic idea for this…
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