© 2015 Tweeter Linder – All rights reserved. Photo by iStock A conference speech today needs to reach further than the audience in the room. A significant part of the value comes from the reach in social channels, via your audience. Aim to reach both the audience in the room and their networks at your…
©Tweeter Linder 2015 – All rights reserved. Photo by iStock As an early career professional you are a digital native with high potential to add value. Especially to digital marketing initiatives lead by senior executives. Your digital skills are an asset you can offer in return for high quality mentoring advice. Start by viewing mentoring…
©Tweeter Linder 2015 – All rights reserved Most strategic questions and larger action points, starts at a meeting high up in the organization. The task to provide the result for the topic is often delegated to subject matter experts further down in the organization. Successful results all depend on a clear context for the task…
Video are the new slides for marketing in the digital age. The attention span for your social audience is short. The challenge for any marketer is to master the creation of videos for 6-60 second format. Get ready to influence in the short and the ultr-short formats. The younger generation doesn’t use Wikipedia, they use…
In any sales role you can expect to do a large amount of travel over your life time. You will be the one with more frequent flyer, hotel and car rental than you can manage. So how do you turn this into a positive part of your life. As a business traveler you can expect…
As an Executive you own the responsibility to drive attractive content for inbound marketing. This content is different in nature as it target an audience pulling insights from you. Not just pushing out your company’s information priorities. The characteristics of content for inbound versus outbound marketing is; The audience search for you, rather than you…
Crafting value propositions is one of the most important arts in new business creations. Often they get trapped in dilemma. High level trends, customer needs and proposition statements tied to a crisp solution. The idea here is about changing the order for how you create your pitch to make it crisper and to set a…
All organizations strive to become more proactive. And their employees are looking for the right initiatives to increase their proactivity. Here we will address a structure for proactive phone calls anyone in your organization can relate to and embrace. Proactivity is about to be in the driving set for initiatives and where you need to…
The second step on your journey to become a Networked Leader is about to get connected and to start listening. Our natural tendency is to start posting but why not starting by learning from professionals. If you are a golfer the first step was about getting gear, no we are moving onto the driving range.…
Most professionals understands the need for good presentation skills. But most of us leave one or two of the most important ingredients on the table when we prepare. This idea is about working with three vital ingredients to secure your stage performances are 100% all the time. The required presentation skills vary based on the…
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