© Tweeter Linder 2022 – All rights reserved. Photo by iStock. Marketing professionals and agencies use a language the rest of your company might struggle to understand. Expressions like ABM, customer journeys, personas, activation, etcetera. Or even worse non-marketers associate these words with different things than intended. Let’s dive into twelve common marketing expressions and…
© Tweeter Linder 2018 – All rights reserved. Photo by iStock. Creating and promoting digital content is an art. Where you as a content creator need to please two audiences. The obvious one is the target persona you write for. But it easy to miss the importance of attracting all your employee advocates. As an…
© Tweeter Linder 2018 – All rights reserved. Photo by iStock. Welcome back to the 11th week on your journey to become a digital influencer. This week we will address how to get going in crafting your own content. In fields where you have unique insights to offer as an influencer. Select what type of…
© Tweeter Linder 2016 – All rights reserved. Photo by iStock Businesses have realized the high potential of employee advocacy programs. Your employees acting as a valuable marketing force using social media channels. Your employees’ friends, families and connections represent an untapped marketing potential. But how do Brands need to tune marketing to come across…
Most slides created to date are not suitable for social media channels due to their high text intensity. But visuals is powerful format for carrying your stories in social channels. Design your visuals to tell the story without a speaker. If used by different speakers allow them to use the visuals and put their own…
As an Executive you own the responsibility to drive attractive content for inbound marketing. This content is different in nature as it target an audience pulling insights from you. Not just pushing out your company’s information priorities. The characteristics of content for inbound versus outbound marketing is; The audience search for you, rather than you…
Marketing is going through a major transformation driven by mobile, social and location information. Your outbound digital marketing focused on taking content to customers PC via a web interface. Inbound marketing focus on mobile audience where great marketer master both art and science. Art in form of digital content, and science as in how to…
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