© Tweeter Linder 2024 – All rights reserved. Photo by iStock. A fundamental thought leadership role is inspiring customers and partners to take action. This job is made easier when the material is up to date and reflects current insights and evidence. What is new: A well-defined strategy for updating your thought leadership is key…
© Tweeter Linder 2024 – All rights reserved. Photo by iStock. Data strategies are becoming increasingly crucial for thought leadership programs. You need the data to prove your insights and create a sense of urgency to take action. What is new: Great thought leadership relies on insightful data, and the shelf life for impactful data…
© Tweeter Linder 2024 – All rights reserved. Photo by iStock. As a thought leader, you face challenges balancing creating original content and promoting it. The more advanced you are, the more your challenge will move from content creation to the promotion side of the job. What is new: Thought leaders can take inspiration from…
© Tweeter Linder 2024 – All rights reserved. Photo by iStock. Your access to thought leaders’ time is a crucial factor in defining the impact of your thought leadership program. An excellent thought leadership program pairs access to thought leaders with a palette of initiatives with known efforts and outcomes. What is new: Focus your…
© Tweeter Linder 2022 – All rights reserved. Photo by iStock. Marketing professionals and agencies use a language the rest of your company might struggle to understand. Expressions like ABM, customer journeys, personas, activation, etcetera. Or even worse non-marketers associate these words with different things than intended. Let’s dive into twelve common marketing expressions and…
© Tweeter Linder 2018 – All rights reserved. Photo by iStock. Creating and promoting digital content is an art. Where you as a content creator need to please two audiences. The obvious one is the target persona you write for. But it easy to miss the importance of attracting all your employee advocates. As an…
© Tweeter Linder 2018 – All rights reserved. Photo by iStock. Welcome back to the 11th week on your journey to become a digital influencer. This week we will address how to get going in crafting your own content. In fields where you have unique insights to offer as an influencer. Select what type of…
© Tweeter Linder 2016 – All rights reserved. Photo by iStock Businesses have realized the high potential of employee advocacy programs. Your employees acting as a valuable marketing force using social media channels. Your employees’ friends, families and connections represent an untapped marketing potential. But how do Brands need to tune marketing to come across…
Most slides created to date are not suitable for social media channels due to their high text intensity. But visuals is powerful format for carrying your stories in social channels. Design your visuals to tell the story without a speaker. If used by different speakers allow them to use the visuals and put their own…
As an Executive you own the responsibility to drive attractive content for inbound marketing. This content is different in nature as it target an audience pulling insights from you. Not just pushing out your company’s information priorities. The characteristics of content for inbound versus outbound marketing is; The audience search for you, rather than you…
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