© Tweeter Linder 2023 – All rights reserved—photo by iStock. Alignment of targets is a source of competitive differentiation that few organizations master. A common approach is to set different targets for sales and marketing teams without shared goals between the two collaborating partners. What is new: Growth leaders put marketing and sales in the revenue…
© Tweeter Linder 2023 – All rights reserved—photo by iStock. You have earned a leadership role in a new organization. Now, you face the task of choosing how to make an impact. Make an effort to make a conscious decision for these five leadership choices, and keep your mind open to pivoting later when the…
© Tweeter Linder 2023 – All rights reserved—photo by iStock. Middle managers and subject matter experts are valuable as influencers on social media. This employee category often has high internal credibility but is underrepresented as influencers in professional social media. Why it matters: Expanding the influencing roles from internal and face-to-face-centric to external and digital is…
© Tweeter Linder 2023 – All rights reserved—photo by iStock. Marketing teams grow their internal reputation and credibility with clear communication with their key stakeholders. All team members benefit from leveraging proven templates when preparing a brief presentation for an executive audience. Why it matters: All steering groups and business reviews represent opportunities for team members…
© Tweeter Linder 2023 – All rights reserved. Photo by iStock. Videos are a great tool in marketing. You can effectively frame a marketing video to save production time and maximize your final product’s impact. You can get the job done in 30 minutes through these ten steps. WHY IT MATTERS: In the early planning stages,…
@ Tweeter Linder 2023 – All rights reserved. Photo by iStock. The transition from in-person and virtual to hybrid events changes the experience for both presenters and audiences. On a hybrid show floor, you shift from a single type of presentation reality (in-person OR virtual) and a single type of audience into a mixed scenario. …
© Tweeter Linder 2023 – All rights reserved. Photo by iStock. Marketing plans come in many shapes and forms—ranging from razor-sharp and specific details to broad brushes with plenty of room for interpretation. To predict the initiatives that eventually will carry fruit, you can divide them into three categories suitable for high-level predictions of the…
© Tweeter Linder 2023 – All rights reserved. Photo by iStock. Business leaders, and their teams, face a challenge in where to focus their digital influencing efforts—balancing the choice of topics to influence customers on without negative setbacks from their own or customers’ communications departments. Here are five fields that you as an executive, can…
© Tweeter Linder 2023 – All rights reserved. Photo by iStock Excellent thought leadership content has the potential to reach a big audience on LinkedIn if you master the art of promoting posts. This post will address how to compose a good LinkedIn post for the two key audiences, the humans you want to reach…
© Tweeter Linder 2023 – All rights reserved. Photo by iStock. Modern marketing is more data-driven than ever. Insightful data is the anchor in a well-oiled thought leadership machinery. Executives’ speeches need well-researched data points from credible sources. Data become quickly becomes obsolete unless constantly updated. This writing template covers an outline of what to…
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