Week 1 – Finding a digital purpose

© Tweeter Linder 2017 – All rights reserved. Photo by iStock. This is the first week in a 13-week program designed to build digital influencing skills. Staring your digital influencing journey by finding a digital purpose. And to let your starting point and ambition define the support level required to meet your objectives. What purpose…

Why middle managers own the responsibility to accelerate digital transformation

© Tweeter Linder 2017 – All rights reserved. Photo by iStock Senior executives need strong support from middle managers to speed up digital transformation agendas. First, many executives are digital immigrants. With limited experience from digital leadership, markets, business models and tools. Second, the available time required to build digital skills does not meet the…