© Tweeter Linder 2016 – All rights reserved. Photo by iStock The demand for continuous learning is a central demand on sales professionals today. Beyond an accelerated market pace we face a shift in how to build competence. In the past our learning often came from others, via instructor led classes and web based classes…
© Tweeter Linder 2016 – All rights reserved. Photo by iStock Marketing are tighter coupled in a world where clients is a vital source of learning with customers. Our marketing flows are now reversed. Digital marketing replace outbound preaching with inbound teaching. Inbound marketing is a broader concept. Clients look for learnings about their own…
© Tweeter Linder 2016 – All rights reserved. Photo by iStock Pictures and videos play a larger and larger role in companies’ branding and marketing efforts. Cost of media procured with classic methods are going up, but not budgets. Companies need a complement between purchased full custom pictures and generic stock photos. Crowd sourcing from…
© Tweeter Linder 2016 – All rights reserved. Photo by iStock Marketing professionals today need to reach out with consistent messages in multiple channels. The demand for advanced story telling is greater than ever and demand is across a broad variety of channels. Steering such a consistency effort for a large company is hard. Here…
© Tweeter Linder 2016 – All rights reserved. Photo by iStock PowerPoints have been the backbone of corporate storytelling for almost 2 decades. Most of us are good at cranking slides on corporate templates. Few of us exploit the potential to allow the stories to be retold as intended by the author. So what are…
© Tweeter Linder 2015 – All rights reserved A journey to steer a company into digital business models and digital marketing initiatives is and will be a board level topic. Executive leaders and boards play a key role in defining the direction. Many industries led by digital immigrants need support to add the right competence…
© 2015 Tweeter Linder – All rights reserved. Photo by iStock A conference speech today needs to reach further than the audience in the room. A significant part of the value comes from the reach in social channels, via your audience. Aim to reach both the audience in the room and their networks at your…
Video are the new slides for marketing in the digital age. The attention span for your social audience is short. The challenge for any marketer is to master the creation of videos for 6-60 second format. Get ready to influence in the short and the ultr-short formats. The younger generation doesn’t use Wikipedia, they use…
When committing to blogging you are entering journalist territory. Deadlines will come often and you will have to deliver on a consistent quality level. How can I find a way to blog with consistent results. As a though leader you need to feed your audience with new insights on a continuous basis. Without consistency in…
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