Six powerful thought leadership angles to explore

© Tweeter Linder 2024 – All rights reserved—photo by iStock. Once you have prioritized the thought leadership themes to pursue, you want to find suitable angles to exploit. Angles aligned with your theme’s market maturity and where you have or can develop meaningful research.  What is new: Search along well-defined types of questions when defining your…

Define how many thought leadership themes you can pursue in parallel

© Tweeter Linder 2024 – All rights reserved—photo by iStock. Thought leadership is a frequently used business term for content creation where you have specific expertise—often applied to forward-looking content matching new business opportunities.  At the core of thought leadership is the objective to earn recognition for your expertise or authority. Before defining which themes…

50 questions to nail when interviewing for a thought leadership position

© Tweeter Linder 2024 – All rights reserved. Photo by iStock. You are pursuing a leadership position for a thought leadership initiative and are preparing for your final interviews. Here are 50 questions you can nail with the proper preparations.  Thought leadership 101 The term thought leadership appears broadly, and the initial questions likely address your…

Leverage middle managers and subject matter experts to grow your business’ influence!

© Tweeter Linder 2023 – All rights reserved—photo by iStock. Middle managers and subject matter experts are valuable as influencers on social media. This employee category often has high internal credibility but is underrepresented as influencers in professional social media. Why it matters: Expanding the influencing roles from internal and face-to-face-centric to external and digital is…

24 key insights from two years of virtual speech deliveries

© Tweeter Linder 2022 – All rights reserved. Photo by iStock. As public speakers, we face many learning opportunities for virtual speech deliveries. These learnings can be valuable as we pivot to the next big challenge, hybrid deliveries. This blog post covers the 24 most important aspects of my speaking learning curve during the pandemic.…