© Tweeter Linder 2017 – All rights reserved. Photo by iStock. The ability to understand customers, is now the number one sales job in many industries. Representing a moving target with growing complexity. And an increased need to go deeper than in the past. This blog-post outline five possible ambition levels. As a base to…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock Lighthouse customers are the ones critical to understanding your business. It is the customers you want to work with first. It is the customers your will learn the most from. It is the customers you will spend most effort on. So how do you…
Tweeter Linder 2017 – All rights reserved. Photo by iStock. Figuring out the jobs to be done for your customer is a listening game. Starting with interviews where your customers lay out the landscape. So which interview format and questions do you need in your toolbox to succeed. How are jobs to be done interviews…
Tweeter Linder 2017 – All rights reserved. Photo by iStock. As outlined in a previous blog customers’ expectations on outcomes from jobs to be done are growing. The outcome must be both relevant, possible to measure and possible to improve. Aspire to master the metrics aspect of jobs to be done. Metric fundamentals for jobs…
Tweeter Linder 2017 – All rights Reserved. Photo by iStock A variety of models exist for defining business strategies. All with basics about on understanding markets, customer needs and defining our strategic differentiation. I have found the approach starting with jobs to be done (JTBD) for customers to be powerful. Define jobs to be done…
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