© Tweeter Linder 2024 – All rights reserved—photo by iStock. Thought leadership plays a central role in many businesses’ marketing strategies. Initiatives targeting the most critical shifts in their industry. Shifts where they have a concrete interest in influencing customers and essential stakeholders of the ecosystem. The thought leadership scene has evolved with digital channels,…
© Tweeter Linder 2018 – All rights reserved. Photo by iStock. The final module in your digital influencer skill building cover a central aspect. The art of measuring the impact of your influencing activities. To tell if you win or if you lose. And to guide your choice of what to do more of, and…
Tweeter Linder 2016 – All rights reserved. Photo by iStock. The way we engage with customers change as the pace in the market goes up and uncertainties increases. And we face a challenge to balance customer and shareholder values with the new risk and reward profile. A reality requiring harder work to secure you create…
Tweeter Linder 