© Tweeter Linder 2025 – All rights reserved—photo by iStock. Thought leaders thrive on intrinsic motivation as their carrot and by continuously committing to speaking at external events with new content as their stick. What is new: There is an opportunity to encourage our thought leaders to advance their thought leadership by committing to introducing…
© Tweeter Linder 2025 – All rights reserved—photo by iStock. Brands explore how to maximize the impact of significant events by extending their reach in the digital domain. You connect speakers to a broader audience as a producer/scriptwriter/moderator for the digital program. What is new: Events are no longer a face-to-face channel, and excellent hybrid…
© Tweeter Linder 2025 – All rights reserved. Photo by iStock. Thought leadership for revenue growth differs from supporting cost reduction propositions. You need two non-obvious skills, which sales teams might struggle to guide you. What is new: To make your thought leadership for revenue growth work, you need exceptional problem formulation and naming skills.…
© Tweeter Linder 2025 – All rights reserved. Photo by iStock. Thought leadership is a niche profession where you can benefit from adopting approaches from other professions with similar challenges and operational models. This blog post contrasts thought leadership with a well-defined profession with many similarities. What is new: Modern software development principles can be…
© Tweeter Linder 2025 – All rights reserved. Photo by iStock. Expect to face diverse opinions on the value of thought leadership. Stakeholders with a negative opinion of thought leadership have likely seen material that falls into one of several traps. What is new: Thought leadership is well-defined, but the wide use of the label…
© Tweeter Linder 2024 – All rights reserved. Photo by iStock. A fundamental thought leadership role is inspiring customers and partners to take action. This job is made easier when the material is up to date and reflects current insights and evidence. What is new: A well-defined strategy for updating your thought leadership is key…
© Tweeter Linder 2024 – All rights reserved. Photo by iStock. Thought leadership audiences rely on words, numbers, and visuals to get excited. Words and numbers can convey correct thoughts; visuals make them connect and stick! Dedicate effort and energy to making your visuals stand out. What is new: Exceptional visualization skills are the key…
© Tweeter Linder 2024 – All rights reserved. Photo by iStock. Generative AI affects all professions of knowledge work. This post explores how it affects the thought leadership profession and how to respond to the challenges. Expect these reflections to evolve substantially in 2025. What is new: Thought leaders rapidly explore how generative AI can…
© Tweeter Linder 2024 – All rights reserved. Photo by iStock. The high-profile nature of thought leadership programs makes stakeholder navigation an essential success factor. What is new: The complexity of stakeholder management for thought leadership programs grows with the scope and pace of market development. Why it matters: Arranging contexts, choosing strategic directions, and…
© Tweeter Linder 2024—All rights reserved—photo by iStock. In the early stages of development, you can pursue different marketing strategies as a base for thought Leadership programs. What is new: Choosing a clear anchor ⚓ for your Thought Leadership initiative defines which outcomes to expect. Why it matters: Thought Leadership initiatives can start in three…
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