© Tweeter Linder 2022 – All rights reserved. Photo by iStock. Marketing professionals and agencies use a language the rest of your company might struggle to understand. Expressions like ABM, customer journeys, personas, activation, etcetera. Or even worse non-marketers associate these words with different things than intended. Let’s dive into twelve common marketing expressions and…
© Tweeter Linder 2022 – All rights reserved. Photo by iStock. A good indicator of a successful talk at a major event is the number of data points provided by speakers to event organizers during the journey. Think of a slalom skier ⛷ that has to pass all gates from start to finish to win.…
© Tweeter Linder 2022 – All rights reserved. Photo by iStock. The virtual/hybrid speaking environment can be pretty intimidating for speakers that don’t do it weekly. Not all of us can nor should take all the pages out of the speak-well-book 📚 and try to implement it. Here are six ideas on a minimum viable…
© Tweeter Linder 2018 – All rights reserved. Photo by iStock. Executives today face a variety of external communication situations. Where marketing and communications teams play a key role in preparing material. This blog post focuses on how you can craft visual support your executives will love. In a way where you can repeat success…
Tweeter Linder 2016 – All rights reserved. Photo by iStock Writing and delivering a key note speech is an exciting and well known art. This art is developing. A key note speech today both need to reach the audience in the ballroom and a digital audience. Often relayed by the audience in the room and…
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