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Major business decisions are shaped by client predictions of business outcomes

©Tweeter Linder 2016 – All rights reserved. Photo by iStock Business decisions in stable market environments often come down to straight business case decisions. It is either good enough or it is not. But in more dynamic markets the buyers’ predictions of expected outcomes shape the decisions. This different way of making decisions changes the…

May 23, 2016 in Lean & Learning Sales.

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