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Tailor the message for a diverse decision group is an art

Tweeter Linder 2017 – All rights reserved. Photo by iStock. When the amount of decision makers was small, we could tailor messages for each stakeholder. And address their specific interests. But as the decision groups grows, the effectiveness of the old model decline. It becomes impractical to tailor messages for a larger group. An if…

January 26, 2017 in Lean & Learning Sales, Marketing.

Social sales professionals sell in the both halves of the game

© Tweeter Linder 2017 – All rights reserved. Photo by iStock. The sales and marketing professions change as part of digital transformation. A shift changing both roles, and bringing them closer together. From a sales perspective the shift to recognize is a shift in how customers buy. starting with a job to be done in…

January 23, 2017 in Lean & Learning Sales, Marketing.

Build marketing material towards customers’ buying processes

© Tweeter Linder 2017 – All rights reserved. Photo by iStock. In the past businesses built their marketing agenda towards objectives in the sales process. An inside out centric approach to how you structure your content. But as customer’s discovery journey now is digital we need to rethink our content structures. Learn more about what…

January 12, 2017 in Lean & Learning Sales, Marketing.

How to engage with customers in fast developing markets

Tweeter Linder 2016 – All rights reserved. Photo by iStock. The way we engage with customers change as the pace in the market goes up and uncertainties increases. And we face a challenge to balance customer and shareholder values with the new risk and reward profile. A reality requiring harder work to secure you create…

December 19, 2016 in Business growth leaders, Marketing.

How to craft a keynote speech for the digital age

Tweeter Linder 2016 – All rights reserved. Photo by iStock Writing and delivering a key note speech is an exciting and well known art. This art is developing. A key note speech today both need to reach the audience in the ballroom and a digital audience. Often relayed by the audience in the room and…

November 14, 2016 in Executives & Senior Leaders, Marketing.

5 ways Executives can grow by tweeting

© Tweeter Linder 2016 – All rights reserved. Photo by iStock Executives with a low to medium digital literacy often opt out of using Twitter. LinkedIn is the default professional social media platform choice and Facebook the private one. This post is about providing you as an Executive with 5 arguments why you should consider…

November 8, 2016 in Executives & Senior Leaders, Marketing.

Company or people as digital advocates for your brand

© Tweeter Linder 2016 – All rights reserved. Photo by iStock Businesses have realized the high potential of employee advocacy programs.  Your employees acting as a valuable marketing force using social media channels. Your employees’ friends, families and connections represent an untapped marketing potential. But how do Brands need to tune marketing to come across…

September 19, 2016 in Executives & Senior Leaders, Marketing.

Dynamic markets demand agile build of pursuit insights

© Tweeter Linder 2016 – All rights reserved. Photo by iStock Agile development for dynamic markets cannot use classic product management processes. The increase in pace combined with a lack of initial clarity drive the need for a complementing process. This post will give you a few perspectives on what to attack as you try…

September 12, 2016 in Lean & Learning Sales, Marketing.

Low cost of learning is the enabler for fast moving markets

© Tweeter Linder 2016 – All rights reserved. Photo by iStock In a world where the need for learning is increasing, and budgets are flat and declining, we have a new challenge. How to reduce the cost of learning in a material way. Both for the learning and insights creation end and the end where…

September 8, 2016 in Lean & Learning Sales, Marketing.

The Solution – Benefits offered by pursuing the new way

© Tweeter Linder 2016 – All rights reserved. Photo by iStock A common sales trap is where to center your time with clients. It is easy to talk about what a solution do, rather than the so what aspect of what it mean to your client. And no what, dealing with required actions. The sixth…

August 29, 2016 in Lean & Learning Sales, Marketing.

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