Tweeter Linder 2017 – All rights reserved. Photo by iStock. As outlined in a previous blog customers’ expectations on outcomes from jobs to be done are growing. The outcome must be both relevant, possible to measure and possible to improve. Aspire to master the metrics aspect of jobs to be done. Metric fundamentals for jobs…
Tweeter Linder 2017 – All rights Reserved. Photo by iStock A variety of models exist for defining business strategies. All with basics about on understanding markets, customer needs and defining our strategic differentiation. I have found the approach starting with jobs to be done (JTBD) for customers to be powerful. Define jobs to be done…
Tweeter Linder 2017 – All rights reserved. Photo by iStock. When the amount of decision makers was small, we could tailor messages for each stakeholder. And address their specific interests. But as the decision groups grows, the effectiveness of the old model decline. It becomes impractical to tailor messages for a larger group. An if…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock. The sales and marketing professions change as part of digital transformation. A shift changing both roles, and bringing them closer together. From a sales perspective the shift to recognize is a shift in how customers buy. starting with a job to be done in…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock. In the past businesses built their marketing agenda towards objectives in the sales process. An inside out centric approach to how you structure your content. But as customer’s discovery journey now is digital we need to rethink our content structures. Learn more about what…
Tweeter Linder 2016 – All rights reserved. Photo by iStock. The way we engage with customers change as the pace in the market goes up and uncertainties increases. And we face a challenge to balance customer and shareholder values with the new risk and reward profile. A reality requiring harder work to secure you create…
Tweeter Linder 2016 – All rights reserved. Photo by iStock Writing and delivering a key note speech is an exciting and well known art. This art is developing. A key note speech today both need to reach the audience in the ballroom and a digital audience. Often relayed by the audience in the room and…
