Tweeter Linder 2017 – All rights reserved. Photo by iStock. When the amount of decision makers was small, we could tailor messages for each stakeholder. And address their specific interests. But as the decision groups grows, the effectiveness of the old model decline. It becomes impractical to tailor messages for a larger group. An if…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock. The sales and marketing professions change as part of digital transformation. A shift changing both roles, and bringing them closer together. From a sales perspective the shift to recognize is a shift in how customers buy. starting with a job to be done in…
© Tweeter Linder 2017 – All rights reserved. Photo by iStock. In the past businesses built their marketing agenda towards objectives in the sales process. An inside out centric approach to how you structure your content. But as customer’s discovery journey now is digital we need to rethink our content structures. Learn more about what…
Tweeter Linder 2016 – All rights reserved. Photo by iStock. The way we engage with customers change as the pace in the market goes up and uncertainties increases. And we face a challenge to balance customer and shareholder values with the new risk and reward profile. A reality requiring harder work to secure you create…
Tweeter Linder 2016 – All rights reserved. Photo by iStock Writing and delivering a key note speech is an exciting and well known art. This art is developing. A key note speech today both need to reach the audience in the ballroom and a digital audience. Often relayed by the audience in the room and…
© Tweeter Linder 2016 – All rights reserved. Photo by iStock Executives with a low to medium digital literacy often opt out of using Twitter. LinkedIn is the default professional social media platform choice and Facebook the private one. This post is about providing you as an Executive with 5 arguments why you should consider…
© Tweeter Linder 2016 – All rights reserved. Photo by iStock Businesses have realized the high potential of employee advocacy programs. Your employees acting as a valuable marketing force using social media channels. Your employees’ friends, families and connections represent an untapped marketing potential. But how do Brands need to tune marketing to come across…
© Tweeter Linder 2016 – All rights reserved. Photo by iStock Agile development for dynamic markets cannot use classic product management processes. The increase in pace combined with a lack of initial clarity drive the need for a complementing process. This post will give you a few perspectives on what to attack as you try…
© Tweeter Linder 2016 – All rights reserved. Photo by iStock In a world where the need for learning is increasing, and budgets are flat and declining, we have a new challenge. How to reduce the cost of learning in a material way. Both for the learning and insights creation end and the end where…
© Tweeter Linder 2016 – All rights reserved. Photo by iStock A common sales trap is where to center your time with clients. It is easy to talk about what a solution do, rather than the so what aspect of what it mean to your client. And no what, dealing with required actions. The sixth…
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