© Tweeter Linder 2023 – All rights reserved—photo by iStock. Middle managers and subject matter experts are valuable as influencers on social media. This employee category often has high internal credibility but is underrepresented as influencers in professional social media. Why it matters: Expanding the influencing roles from internal and face-to-face-centric to external and digital is…
© Tweeter Linder 2023 – All rights reserved—photo by iStock. Marketing teams grow their internal reputation and credibility with clear communication with their key stakeholders. All team members benefit from leveraging proven templates when preparing a brief presentation for an executive audience. Why it matters: All steering groups and business reviews represent opportunities for team members…
© Tweeter Linder 2023 – All rights reserved. Photo by iStock. Marketing plans come in many shapes and forms—ranging from razor-sharp and specific details to broad brushes with plenty of room for interpretation. To predict the initiatives that eventually will carry fruit, you can divide them into three categories suitable for high-level predictions of the…
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