© Tweeter Linder 2024 – All rights reserved—photo by iStock. Once you have prioritized the thought leadership themes to pursue, you want to find suitable angles to exploit. Angles aligned with your theme’s market maturity and where you have or can develop meaningful research. What is new: Search along well-defined types of questions when defining your…
© Tweeter Linder 2024 – All rights reserved—photo by iStock. Thought leadership must match the broader themes your customers care about and the topics they seek answers to now. These two pillars and tik-tak-toe are great starting points for defining a thought leadership structure. 🧭⏱ The thought leadership conundrum: Thought leaders need to balance broader themes…
© Tweeter Linder 2024 – All rights reserved—photo by iStock. Thought leadership is a frequently used business term for content creation where you have specific expertise—often applied to forward-looking content matching new business opportunities. At the core of thought leadership is the objective to earn recognition for your expertise or authority. Before defining which themes…
© Tweeter Linder 2024 – All rights reserved—photo by iStock. Thought leadership plays a central role in many businesses’ marketing strategies. Initiatives targeting the most critical shifts in their industry. Shifts where they have a concrete interest in influencing customers and essential stakeholders of the ecosystem. The thought leadership scene has evolved with digital channels,…
© Tweeter Linder 2024 – All rights reserved. Photo by iStock. Thought leadership is both the most rewarding and one of the hardest things a business can aspire to do. The label often appears on the content, yet to reach the required quality. This blog post is the first in a series on practical thought…
© Tweeter Linder 2024 – All rights reserved. Photo by iStock. You are pursuing a leadership position for a thought leadership initiative and are preparing for your final interviews. Here are 50 questions you can nail with the proper preparations. Thought leadership 101 The term thought leadership appears broadly, and the initial questions likely address your…
© Tweeter Linder 2023 – All rights reserved—photo by iStock. Large enterprises run Speaker Bureaus to maximize impact at in-person events and in digital channels. Speakers benefit significantly from this support structure, especially for more extensive commitments. The ability to deliver impactful talks at events, interviews with journalists and analysts with good quotes, and ensure…
© Tweeter Linder 2023 – All rights reserved—photo by iStock. Alignment of targets is a source of competitive differentiation that few organizations master. A common approach is to set different targets for sales and marketing teams without shared goals between the two collaborating partners. What is new: Growth leaders put marketing and sales in the revenue…
© Tweeter Linder 2023 – All rights reserved—photo by iStock. You have earned a leadership role in a new organization. Now, you face the task of choosing how to make an impact. Make an effort to make a conscious decision for these five leadership choices, and keep your mind open to pivoting later when the…
© Tweeter Linder 2023 – All rights reserved—photo by iStock. Middle managers and subject matter experts are valuable as influencers on social media. This employee category often has high internal credibility but is underrepresented as influencers in professional social media. Why it matters: Expanding the influencing roles from internal and face-to-face-centric to external and digital is…
© Tweeter Linder 2023 – All rights reserved—photo by iStock. Marketing teams grow their internal reputation and credibility with clear communication with their key stakeholders. All team members benefit from leveraging proven templates when preparing a brief presentation for an executive audience. Why it matters: All steering groups and business reviews represent opportunities for team members…
© Tweeter Linder 2023 – All rights reserved. Photo by iStock. Videos are a great tool in marketing. You can effectively frame a marketing video to save production time and maximize your final product’s impact. You can get the job done in 30 minutes through these ten steps. WHY IT MATTERS: In the early planning stages,…
@ Tweeter Linder 2023 – All rights reserved. Photo by iStock. The transition from in-person and virtual to hybrid events changes the experience for both presenters and audiences. On a hybrid show floor, you shift from a single type of presentation reality (in-person OR virtual) and a single type of audience into a mixed scenario. …
© Tweeter Linder 2023 – All rights reserved. Photo by iStock. Marketing plans come in many shapes and forms—ranging from razor-sharp and specific details to broad brushes with plenty of room for interpretation. To predict the initiatives that eventually will carry fruit, you can divide them into three categories suitable for high-level predictions of the…
© Tweeter Linder 2023 – All rights reserved. Photo by iStock. Business leaders, and their teams, face a challenge in where to focus their digital influencing efforts—balancing the choice of topics to influence customers on without negative setbacks from their own or customers’ communications departments. Here are five fields that you as an executive, can…
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