Define how many thought leadership themes you can pursue in parallel

© Tweeter Linder 2024 – All rights reserved—photo by iStock. Thought leadership is a frequently used business term for content creation where you have specific expertise—often applied to forward-looking content matching new business opportunities.  At the core of thought leadership is the objective to earn recognition for your expertise or authority. Before defining which themes…

Thought leadership for an evolving marketing reality

© Tweeter Linder 2024 – All rights reserved—photo by iStock. Thought leadership plays a central role in many businesses’ marketing strategies. Initiatives targeting the most critical shifts in their industry. Shifts where they have a concrete interest in influencing customers and essential stakeholders of the ecosystem.  The thought leadership scene has evolved with digital channels,…